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ģ) OnlineThe first online advertising element for Toy Story 3 was the official website.The website opens with a rolling stream of quotes and summaries from recent reviews. This trailer was similar to the first, however, it had less focus on the sentimental feel of the movie and moved onto the action and more complex storyline elements. This then moves into a montage of Andy ageing, which finishes at Andy being ‘College student age’ and leaving his room, clearly symbolising him leaving his past behind.Ģ) TrailersThe last trailer released was the second full trailer. POSTERSPixar and Disney started off their advertising for Toy Story 3 with a teaser poster which included the tag line ‘No toy gets left behind.’ This poster connected with the publics knowledge of the previous film, showing signs of the sequel's story line, once again, being about the rescuing of a character.ġ) PostersFollowing the teaser poster, a full series of posters were released.These posters featured characters interacting with the ‘3’.Old favourites such as Buzz, Woody, Jessie, Rex, Slinky and Mr Potato Head, were all given their own ‘one-sheet’ posters with formatted black backgrounds.These posters simply portrayed the message that the old characters would be returning in the film.ġ) PostersFollowing these, a series of posters introducing the new characters, such as ken, Lots-o-Huggin’ bear and Peas-in-a-Pod.Other characters from the day care centre were then also introduced, leading to the final posters which featured both sets of characters, new and old, together.Ģ) TrailersThe teaser trailer simply shows all the characters coming together, and the film title.This trailer gave no indication towards story line, it just showed characters and elements of their personalities.Ģ) TrailersThe second trailer released was the ‘real trailer’ which hinted more towards the storyline of the film.The trailer begins where the previous movie, toy story 2, ended, with Andy playing with his toys. And Connie's younger brother Randy Forrester (Dan Amboyer), who helps in the store when he isn't crewing on a fishing boat and who isn't the brightest light in the world, may be totally oblivious to the fact that Francine (Tara Strong), one of Joe's waitresses, hangs around a lot at the store when he's there for a very specific reason, she taking extreme measures to get his attention.1.
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He has never touched a piano but wants to play at his niece's wedding in six weeks or so, he says. Meanwhile, Pam Forrester (Beth Broderick), Connie's piano teacher mother, gets a new student in 68-year-old Joe Haggarty (Brian Dennehy), who recently moved to town when he purchased the diner. If their businesses are able to survive the competition from Roy, Connie and Will may find that they will want to continue their partnership beyond this one project, both professionally and personally, that is unless one of Roy's tactics, which is to divide and conquer, works. As such, Will suggests to Connie that they join forces, solely on this one project until the hearing, to use whatever legal means they have at their disposal to thwart either the mega store from opening at all or if it does to ensure that all the toy business in town comes their way. The hearing to decide the injunction will be held Christmas Eve, with their friend, Mayor Ben Stevens (Mario Cantone) secretly telling them that he knows the outcome will be in their favor, but that Roy's can remain open until the hearing. Connie places an injunction on the store opening as it contravenes a long-standing but little known city ordinance. They face another potential hurdle in reaching their financial goals when they learn that a Roy's Toys mega store, owned by cutthroat Roy Barnes (Billy Gardell), will be opening in New Britain just in time for the Christmas season. They are also both struggling financially, with Connie soon having to make a balloon payment on the store's property mortgage, while Will is trying to buy back what was his family's home which his ex-wife got in the divorce settlement, they both hoping a good Christmas season will yield enough in revenue to make these imminent payments. Both Connie and Will speak nicely about the other's store when customers ask, but quietly seethe about the existence of the other and thus are not really on speaking terms.
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Connie's father and Will's uncle, from who they inherited their respective business, used to be business partners until they had a falling out which led to the two stores so close in proximity. Those businesses just happen to be both toy stores - Forrester Toys and DiNova Toys, respectively - and both located in New Britain, Connecticut, one block away from each other. Widowed Connie Forrester (Melissa Joan Hart), mother to an adolescent son, TJ (Cameron Mann), and divorced Will DiNova (Mario Lopez) are both second-generation owner/operators of their respective family business.